About Us

About Us

Will to Win is a tennis company, set up 20 years ago to improve the tennis and sports facilities in public parks and enable year round play for all ages and abilities

Our motto is ‘Tennis for All’ and we aim to achieve this through our vision ‘To get more people in the UK playing more tennis and keeping fit all year round by providing attractive, accessible and affordable facilities in public areas’

fb cover

Click here to download our company brochure to learn more about Will to Win and how we are helping the communities around our centres

Brochure
Steve Riley message 2

Introduction: Steve Riley, Founder

When we started Will to Win we had one clear and definite goal – to create tennis centres that made sport affordable and accessible for everyone. With the help and support of key partners like The Lawn Tennis Association and The Royal Parks and by working closely with local authorities, we’ve been able achieve that goal.

We’ve grown a lot as an organisation since those early days and I’m pleased to say that we are now the largest private provider of public tennis in the country. We’re very proud of the fact that we now run 25 percent of the tennis courts in Greater London, but we’re even more proud of the fact that we have stuck to our goal of giving more people of all ages, abilities and backgrounds the opportunity to enjoy sport.

Will to Win has been named Club of the Year by Middlesex Lawn Tennis Association for three years in a row and we try our best to offer something to everyone, whether its kids’ camps, drop-in sessions, adult coaching, court hire or cardio tennis classes. Its not just tennis either; our centres offer a wide range of sports and serve as a social hub for the community.

People are at the heart of everything we do. We strive to make sure that every customer, whether they are new to Will to Win or one of our loyal regulars, has the best possible experience whenever they walk into our centres.

We work in partnerships; firstly with our staff and our customers and, of course we’re incredibly fortunate to have the support of The Lawn Tennis Association and the Tennis Foundation. It’s also fantastic to be able to work so closely with The Royal Parks (TRP) through our centres in Regent’s Park, Hyde Park and Greenwich Park and to be part of bringing these stunning public spaces to life. We’ve come a long way together, but there is also much to do.

Thank you for your interest in Will to Win. We’re delighted to have you along for the ride!

Facilities

Creating top class sporting facilities in the middle of urban public parks can be a challenging business, so thankfully we have plenty of experience to draw upon. It can involve a sometimes daunting tendering process as well as working closely with local authorities and with partners such s the Tennis Foundation and Sport England. When it comes to creating facilities, those partnerships are invaluable, from providing essential financial help as well as advice and support

Lammas Park courts

When we create or renovate facilities, our goals are always very clear and we work to a proven business model formed from all of our experiences. There are several clear tenets to this:

– Long lease on the facilities (minimum 21 years)
– Nominal lease agreement with full investment from our partners
– Strong partnerships with our stakeholders and the local communities
– Schools engagement (including free access for state schools)
– Staffed with highly trained coaches and support staff
– Create a pavilion as a social focal point
– Optimum is 6 courts, at least 2 of which are floodlit
– Option of multi-sport use

The journey usually begins with us identifying a suitable – usually derelict – space. Once the ideal site has been found, we then go about securing a long lease to ensure that we can build a facility with a lasting legacy for the community. Once we have worked with our partners to secure the requisite investment, we then set about creating top quality courts and a pavilion that, in time, can become a social hub.